The Story Behind Feel Her: How One Woman’s Resilience Became a Feminine Care Ritual
Feel Her began long before the formula, the bottle, or the brand name. It began in a childhood shaped by constant change, in a teenager’s early work ethic, and in a woman’s career spent supporting those escaping domestic violence. This is the story of how resilience became ritual — and how one woman’s journey inspired a new kind of feminine care.
Growing Up in Motion and Learning Strength Early
Moving homes frequently taught the founder how to adapt, stay steady, and work hard long before life felt stable. At fourteen, she walked into her first job interview with a borrowed briefcase and a rainbow WordArt résumé — earning the nickname “Flash” for getting things done quickly, with heart.
These early experiences planted the values that define Feel Her today: dignity, purpose, and grit.
A Career Dedicated to Women’s Safety
Years later, working in law enforcement with women and families escaping domestic violence, she met a little girl who mirrored her own childhood. The moment was life-altering. Healing, she realised, wasn’t only about recovering from your own story — it was about helping others rewrite theirs.
When Giving to Others Becomes a Pattern
Like many women, she spent years caring for everyone except herself. Family. Work. Survivors. Community.
But strength without softness becomes exhaustion, and self-care becomes something women feel they must earn instead of something they deserve.
Feel Her started as her way back to herself — a reminder that gentle rituals can rebuild the parts of us that life has worn thin.
Why Feel Her Exists Today
Feel Her is a clean, vegan, pH-balanced feminine hygiene brand created for women who carry more strength than they’re ever acknowledged for. The formula is designed for daily use, supporting intimate pH, comfort, and sensitive skin without harsh ingredients.
Through our Give-Back Promise, a percentage of every purchase supports Australian Women’s Community Shelters and family services helping families rebuild after violence.
Feel Her is more than a feminine wash.
It’s a ritual of dignity — created by a woman who understands what it means to need one.
